Brian’s Flooring supports at least a dozen community-related causes through financial investments, sponsorships and in-kind gifts. Some of the beneficiaries of Brian’s Flooring generosity include local schools, athletic teams, non-profit organizations, churches and community associations. Their most recent community service project included supporting and staffing the local community food bank in Birmingham. Fifty percent of the staff at the store volunteered and then swapped places with the other fifty percent. In 2018 the company plans to donate their time to a Habitat for Humanity project – again 100% of the staff will participate.
To receive the Gold Standard Award in either category, companies are reviewed and judged based on:
- Knowledge – ensuring a knowledgeable management and staff who work to remain informed on the state of the industry at all times;
- Customer service – providing courteous service and offering customers help throughout the purchase and after-purchase processes;
- Quality of store image – a clean, professional, well-maintained store must be presented both inside and out at all times; and
- Code of conduct - the facility must adhere to the WFCA Code of Conduct.
The World Floor Covering Association (WFCA), the official sponsor of the annual Surfaces tradeshow, is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America.
The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer-oriented trade periodical, Premier Flooring Retailer
. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.